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Date: February 6

In today's globalized world, there is a myriad of agencies you can choose to work with. With so much variety, selecting the right partner can be difficult. So here's a guide of what a good agency parter does.

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Date: January 30

With modern technology, the difference between marketing and sales has become blurrier than ever. It's difficult for companies to know which tools belong to which department and how to allocate resources. 

As a digital marketing and technology company, we have seen this confusion in other companies first-hand. We know the nuances that separate various tools and how they can be utilized. Here is a quick guide to help you grasp the key differences in the ever-changing world of marketing and sales.

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Date: January 23

Outsourcing allows for lower operational costs, freeing up internal resources. It also allows for lower-cost products and services for consumers, all while maintaining healthy profit margins. Sound too good to be true? While outsourcing can provide these benefits, it comes with potential downsides as well.

Here's a list of most common problems when outsourcing a project to an offshore company:

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Date: January 18

For over 2 decades, companies have sought to exploit the benefits of the web given the immediacy it affords marketing. For years, display banners were thought to be an amazing new marketing tool given the limited number of competitors. Earlier, there wasn't much data on how well banners worked, but, the dawn of the analytics age changed all that. Big data has given a great deal of insight into digital marketing effectiveness, re-targeting, and funnel strategies became the norm. Sophisticated data systems can even track exactly howconsumers are responding to ads. But something's changed. Now, those very same consumers have tools at hand to help them avoid these ads - both naturally and through the usage of ad-blocking software. That very same big data machine is telling us a concerning story.

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Date: January 4

Advertising has changed significantly since the days of Mad Men. With the changing technological landscape and a more globalized economy, businesses have shifted how they speak to consumers. 

Today, advertising companies use messaging on a multitude of devices; smartphones, TVs, magazines, smart watches. There is a huge variety of opportunities and there is a lot more coming!

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