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Date: January 8

What is A/B testing?

To put in broad terms, A/B testing is used in online marketing to see how different audiences react to variations of a product and measure its performance. This method isn't new; in fact, its uses are over 100 years old (https://hbr.org/2017/06/a-refresher-on-ab-testing). It is only in the past couple of decades that it has been used to optimize online products and advertising. A/B testing isn't a one-trick pony used to tell companies what they're doing wrong; it should be used as a scientific method to gather data on what variables will increase their performance metrics. For example, if your company depends on monthly paid subscribers to stay in business, you might want to perform an A/B test to see what variables will increase the number of free subscribers switching to a paid subscription.

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Date: December 4, 2018

Outsourcing is a fantastic way to create high-quality software while saving money. However, it comes with risks, including important confidentiality issues that you need to be aware of. It's increasingly popular to outsource to countries where costs are cheaper, such as China and India - but intellectual property theft in these areas is not uncommon. Outsourcing to them is risky and could jeopardize your business. The thought of saving some money might be tempting, but is it worth risking your entire project?

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Date: November 12, 2018

Outsourcing comes with advantages, but it can also create language barriers.  Consider the following when looking to outsource so you don't fall prey to the wrong partner company.

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Date: October 18, 2018

A detailed project scope can be the difference between a successful software development project and a disaster. Let us explain what a project scope should look like. It should be detailed and cover as many aspects of the project as possible so that all parties involved are clear about the work being undertaken. It should document previous discussions, and explain what work is being done that is included in the scope as well as what future work may be needed that would fall outside the scope. If a project scope comes back to you for a complex task that is only a couple of pages long, alarm bells should ring. Aspects of your project won't have been covered and it could spiral out of control, leaving you over-budget with an end-product different to what you expected.

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Date: October 4, 2018

When outsourcing to offshore companies, timezones are one of the most understated complications. Knowing what the timezone difference is and understanding the impacts it can have on your project are two separate issues. Here at Venuiti, we enlist a global team to ensure the best work possible for our clients. We know first-hand how timezones can affect a project. The most conflicting issue is that different time zones can cause delays - a message you send Monday afternoon might not be opened until Tuesday morning. Not only that, but you may be starting your working day as the outsourcing company is finishing theirs. India, for example, has a 9.5 hour time difference to New York, which means if you have an urgent query that needs to be answered, you could be waiting a full working day to get a response. The answer? Nearshore outsourcing.

 

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