When it comes down to it, it's what we hang our hats on. Analytics speaks to every aspect of technology and business and sets up crucial metrics. It's what enables programs to be properly optimized in today's "immediacy" age. One thing that gets us about data, however, is how many companies are not prepared to utilize it properly.
we live and breathe data.
In the words of Yogi Berra, "if you don't know where you are going, you'll end up someplace else". Companies without proper analytics system setups often don't know where they are and where this will lead them. Almost as bad, there are the companies who are confident in their analytics set up (even if it's not ideal) but who never check it or do anything about it. In either case, these companies will have lots of data about what's working and what's not and will keep on going, like Yogi said, "someplace". It's stressful for us to watch companies feeling confident that they are engaged in the practice of analytics when it's really just not enough to HAVE data. Optimization means having the data speak to you - and knowing how to speak its language. Too often, this is not the case.
Not using the available data is costly.
After all, if you don’t know how different content in different channels contributes to the bottom line how will you know where to focus your marketing dollars?
The short answer is that you won’t. Perhaps one type of content (e.g. infographics) is vastly outperforming all others on your website and your audience is secretly clamoring for more. However, your content team only puts these out once in a blue moon. If you don’t have proper analytics reporting setup, you will miss out on an opportunity to generate leads and increase revenue.
At Venuiti we want everyone to benefit from data that comes from their programs. We know the importance of obtaining AND using data... properly. For the programs we are engaged in, you'll never receive just the links to data set-up. Contract us in and we'll build your tools but also outline the proper collect, test and utilization steps to how data works - or we can do it for you too. To us, constantly updating and optimizing is the only way to help your bottom line. We take a comprehensive approach and this optimization extends to all features of your web properties. When you ask us to manage, we don't operate in secret, it's your company and you should know what's going on. We create robust and regular reporting processes where our analytics and business consultants work together to deliver information which tells a story. If things are going great, we'll let you know why and how to ensure the gravy train keeps on going. If not, and the data says there was a misstep made, we aren't scared to bring it up and push you for change - after all, reinventing is what we're all about. You'll come to appreciate it we assure you.
Big data is here to stay, but it's not the panacea that fixes marketing just by being there. It's important that you don't fall behind your competitors by letting all that valuable information go to waste. Contact us today and let's reinvent how you do analytics.
And we're often at work very late and very early