Turn prospects into leads with AI
Artificial Intelligence is here, but it isn’t scary. In fact, you can use it to help you get leads and ultimately grow your bottom line! At Venuiti we are constantly surveying the field for the latest technologies which can help our clients, and in AI we have found a sure winner.
The first thing we need to do is define exactly what AI is and what it isn’t.
- a sophisticated technology which learns from its experiences and constantly updates itself.
- a technology which is predicted to radically change how we live.
- a tool which can be used to greatly improve productivity and efficiency.
AI is not
- the solution to all problems. There are some things which will need to be handled with other tools.
- a power-hungry robot that is here to take over everything.
- a replacement for real humans.
Marketing and lead generation might not be the first thing that comes to your mind when you think of AI, but that will soon change. We predict that in the upcoming years more and more businesses will utilize AI in their marketing workflow. There are just too many benefits to ignore. AI can help at all steps of the marketing process, from deciding which prospects to target to when these prospects are passed on to sales as a lead.
|AI can go through lists of contacts and come up with a curated list of people to contact. The response rates of contact lists generated by AI engines can vastly outperform traditional measures.|
|The site/email/banner look and messaging can be auto-generated by AI based on the data that AI has on the customer. This will make it more attractive to them. Users can be profiled to an extent much deeper than is possible with commonly used methods.|
|Data will be collected as the customer interacts with the site, helping the AI make decisions for that customer but also adding it to its knowledge base to make better decisions going forward.|
|AI chatbots can speak to customers and provide help where needed, all the while collecting information about the customer. Unlike 'robotic' chatbots, AI chatbots mimic human behaviour and give the impression of being real people.|
|AI can distinguish between poor and good quality leads and direct the good leads to sales reps. Helping find the gold in the rough and freeing up time for sales reps so that they can use it on leads who will really convert.|
|AI can supplement some human jobs, and it doesn’t require vacation time or compensation and it not only always performs at peak performance, but it gets better as it goes!|
This is just the basics of what AI can do for your company. We would be happy to discuss the details over a phone call. It’s time to reinvent your marketing process with AI!
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