Is digital display marketing necessary?
For over 2 decades now, companies have sought to exploit the benefits of the web given the immediacy it affords marketing. Early on, display banners were a good sell given the limited number of competitors - making it an easy traffic builder for brands who bought into the channel. Interestingly, early on, there wasn't much data on how well display worked, but, the dawn of the analytics age changed all that. Big data gave a great deal of insight into digital display effectiveness, re-targeting, and funnel strategies became the norm, to the dismay of many a consumer. Sophisticated data systems can even track exactly what consumers are responding to ads. But something's changed. Now, those very same consumers have tools at hand to help them avoid these ads - both naturally and through the usage of ad-blocking software. That very same big data machine is telling us a concerning story - a 0.06% average click through rate and over half of users finding digital banners untrustworthy suggests these times, they are a'changin'. Still, this doesn't mean those banner ads have to be completely thrown out the window and some specific channels - such as Linkedin sponsored updates - do generate impressive ROI by using them.
In 2017, whether or not digital displays marketing is worth it, is a serious question. There are many different ways to implement digital advertisements, some are proven, and others wasteful. It is important for companies to look at their digital display budgets very carefully and make sure that they are getting what they need from the money they spend. For many companies, digital display marketing just doesn’t make sense in 2017. There is simply too much content on the web and banners are either ignored or leave a bad taste in the user’s mouth. It may be time for your company to retire its digital display budget and move on to greener pastures.
To answer the question properly, however, means going back to the data. Now, here's the kicker, a lot of people look at data and jump to the obvious conclusions. We don't. We look for the paths to reinvent vs. change. And because we covet data, we've spent the time to field a staff of data crazy strategists who are looking for ways to take the norm and make it unique again. We provide:
Business consultingWe know that your business is unique and before we proceed with our analysis, we want to chat with you to really get a deep understanding of what you do, why you do it and all the little things that make your business unique. You can't develop a business strategy just by reading Linkedin articles and following industry best practices - through this is an important first step it's certainly not the last. It's important to find out what's right for your company and how you can best utilize your resources. By developing a strong unique strategy, you can differentiate yourself from the rest.
Marketing knowledgeWe have been around the block more times than we can count and know how to do digital display marketing right - so that you don't make the same mistakes as your competitors. We can read the signs of a good or bad implementation a mile away and will be honest in our feedback. We aren't here to be yes men, we are here to improve your marketing and increase your bottom line.
Analytics expertiseWe have analysts on staff who live and breath data. They can go through your data with a fine-toothed comb and tell you what's working and what's not. We can also set up reporting engines so that you are taking advantage of all the data that is available to you. Analytics is something that needs to be monitored regularly to ensure that you are up to date on the latest trends. We provide through ongoing reporting in which we involve not only our analysts but our business consultants as well.
Technological prowessWe know just how important technology is and we have a best-in-class international team of staff who understands all the nuances of technology and how it can be used to drive business growth. Once we come across a recommendation on how you should proceed with your marketing strategy we can be there to deploy it as well. We will deploy a robust solution customized just for you.
Unlike many other companies, we provide true end to end services, from initial business consulting all the way to deployment and ongoing monitoring. At the core, we want to help you succeed. We know the importance of having strong business relationships and we will be happy when you are happy. Contact us for a quote today!
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