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Date: January 18

For over 2 decades, companies have sought to exploit the benefits of the web given the immediacy it affords marketing. For years, display banners were thought to be an amazing new marketing tool given the limited number of competitors. Earlier, there wasn't much data on how well banners worked, but, the dawn of the analytics age changed all that. Big data has given a great deal of insight into digital marketing effectiveness, re-targeting, and funnel strategies became the norm. Sophisticated data systems can even track exactly howconsumers are responding to ads. But something's changed. Now, those very same consumers have tools at hand to help them avoid these ads - both naturally and through the usage of ad-blocking software. That very same big data machine is telling us a concerning story.

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Date: January 4

Advertising has changed significantly since the days of Mad Men. With the changing technological landscape and a more globalized economy, businesses have shifted how they speak to consumers. 

Today, advertising companies use messaging on a multitude of devices; smartphones, TVs, magazines, smart watches. There is a huge variety of opportunities and there is a lot more coming!

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Date: January 2

If you're new to the industry, you should know we all live and die by the Statement of Work (SOW). Estimates are the lifeblood of how any firm operates. How you decipher them puts you in the driver's seat, so long as you know what to look for and how to make sure you're getting what you need. In order to work with external providers, understanding the SOW and having clarity on deliverables is key. As with any legally binding document, a contractor should carefully review each SOW before signing.

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Date: December 27, 2017

Cause Marketing has many advantages, here is an example outlining how to do cause marketing right to help your brand. So what is cause marketing? It is a "type of Corporate Social Responsibility (CSR) in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society." Engaging in cause marketing helps firms increase their bottom line while helping the world at large - a win-win. We live in a world of hyper-aware, socially conscious consumers. These consumers are more likely than the generations before to choose brands based on the causes they support. If a firm doesn't employ some form of cause marketing, consumers may turn to competitors. 

However, there is a thin line between cause marketing that will drive people to your brand and away from it. You can follow our do's and don't to make sure you are doing it right. 

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Date: December 22, 2017

As long as the outsourcing development industry has been around, there has been agencies, or at least the teams within them, that take advantage of their clients.  Accountability can be hard to come by when companies are only interested in increasing their revenue. With undefined scope and unrealistic project deadlines, agencies try to pad budgets. In today's era, despite the open access to information, it can be difficult to spot. In fact, it might even be happening to you right now. We have developed this list of potential areas of abuse based on our extensive experience. Don't allow yourself to get duped again.     

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