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Date: January 4

Advertising has changed significantly since the days of Mad Men. The changing technological landscape, along with a more globalized economy has shifted how businesses speak to consumers. 

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Date: January 3

Let's face it, we all live and die by the statement of Work (SOW). Estimates are the lifeblood of how any firm operates. How you decipher them puts you in the driver's seat, so long as you know what to look for and how to make sure you get what you need.

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Date: January 3

Cause Marketing is a "type of Corporate Social Responsibility (CSR) in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society." Engaging in cause marketing helps firms increase their bottom line while helping the world at large - a win-win. We live in a world of hyper-aware, socially conscious consumers. These consumers are more likely than the generations before to choose brands based on the causes they support. If a firm doesn't employ some form of cause marketing, consumers may turn to competitors. 

However, there is a thin line between cause marketing that will drive people to your brand and away from it. You can follow our do's and don't to make sure you are doing it right. 

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Date: January 3

All through it there have been agencies, or at least the teams within them, that take advantage of their clients. Let's not suggest this is a common issue but As certainly one that finds its way into many situations in the process of delivering to consumers. And, accountability is hard to come by because A how projects are scoped and what the realistic amount of time should be to deliver a project. In many cases, Agencies may pad budgets to handle expected Client delays. It's an innocent effort borne from years A Client interaction, but, it's still abuse in our minds. In today's era, despite the proliferation of internet reviews and open access to information, it can be difficult to spot - in fact, you might even be happening to you right now. In order to help you, we have developed this list of what we have seen as potential areas of abuse - spot it and keep your project squarely on track. 

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